Swinnock Industries Ltd was founded in 1924 and operated from premises in Durham Lane in central Auckland. Swinnock moved to it’s current location 77 O’Rorke Road, Penrose in 1954. For the past 91 years it has been our policy to provide our customers with ‘the best service, the best advice at an affordable price’.

We’re serious about the quality of our products, hence our commitment to providing Wheels, Castors and Materials Handling Equipment manufactured to the highest standard and guarantee these products against defective materials and workmanship for 12 months.

About 60% of the products and equipment which we supply are manufactured in New Zealand, with the balance being ‘quality imports’ from Australia, Japan, China and North America.

A wholly owned subsidiary of Swinnock Industrial, we strive to meet customer expectations in regard to product advice, design flexibility, delivery and back-up service. Swinnocks is ’the supermarket for materials handling equipment’.


A Family Business Philosophy Prevails

There is an inimitable and special alchemy in the mix with a family owned company. Like the DNA of its owners, the blueprint of the business is completely distinct, and when it inherits the founders’ characteristics of resilience, hard-work, integrity and efficiency, it stands to mature into a competitive entity.

Great Prices

Offering equitable price points for its services, rather than chasing unrealistic, unsustainable bottom-of-the-barrel prices, has resulted in Swinnock being able to continually innovate with the corollary of this position being great products. A comprehensive range of wheels, castors, conveyors and trolleys are supplied to business clients throughout New Zealand.

“For Us”

Unequivocally, it has always been about the people in our business and our customers. We don’t purport to be the cheapest; for us it is about striking a competitive balance between excellent customer service, cost and quality. We don’t compromise on any of these propositions and we never will,” General Manager James Crowther explains.

Our Commitment

“We are very committed to looking after our staff and bringing them on the journey with us. We have exceptionally talented and committed staff members, with about 50 percent of them who have been with us over 15 years, and some more than 25. We’re proud of our low staff turnover and consider it a testament to the culture we have created.